CRISIS MANAGEMENT

Crisis management is the art of navigating uncertainty. Whether you are facing a major incident, a product recall, or public controversy, poor management can cause irreparable damage to your reputation and finances.

From preparation to resolution:

We support you at every stage of the crisis cycle:

1. Preparation (anticipation): development of a crisis management plan, identification of crisis scenarios, and formation of a dedicated crisis unit.
2. Response (control): immediate implementation of the plan, analysis of the situation (facts, causes, impacts), and rapid decision-making by the crisis committee.
3. Crisis communication: development of clear, empathetic, and transparent messages for the media, employees, and stakeholders to maintain trust and your brand image.

Cygnus’ expertise in crisis management:

1. Media coverage and social media: proactive management of online presence to limit the spread of misinformation.
2. Simulation exercises: testing your crisis unit with realistic crisis simulations (role-playing, decision-making workshops).
3. Post-crisis analysis: evaluation of lessons learned to strengthen future resilience.